6
Growth
5
Launch
4
Formalities and legal structure
3
Capital requirement & Financing
2
Business Concept & Strategy
1
Entrepreneurial Personality
GF
Personal Life/Background

Personal Life/Background‎Ground Floor

Self Empoyment

  • What does it actually mean?
  • What will change?
  • Does my family and network support me?
  • Who can assist me and how?
  • What are the opportunities and threats?
  • Will the new business be my main source of income or a sideline enterprise?
  • Do I launch the business on my own or with partners?
  • Will the prospective turnover cover all operational and private costs and generate a profit?
  • Do I have sufficient start-up capital?

Internal Links

‎Entrepreneurial Personality1st floor

Checklist: Questions to answer

  • Am I an entrepreneur?
  • Do I have enough professional qualifications and industry expertise?
  • Do I have the necessary commercial and language skills?
  • What are my personal strengths and weaknesses?‎

Internal Links

‎Business Concept, Market potential & Strategy2nd floor

These points need to be in your business plan:

  • What is my business idea?
  • What is special about my business idea and my product/service?
  • Who and where are your customers?
  • What benefit does your product/service offer potential customers?
  • What do you know about market conditions?
  • What marketing strategy do you pursue and why? (concerning product, price, distribution, ‎advertising and communication)
  • What about the competitive situation?
  • Where do you offer your product and why did you opt for this location?
  • What are the opportunities and threats of my business start-up?
  • Which legal and organisational structure have you opted for and why?

Internal Links

‎Capital requirements & Financing3rd floor

These points need to be in your business plan:

  • How much money do I need for my start-up?
  • How much additional capital will I have to invest in my company from outside, i.e. either from my personal savings or from third parties?
  • Are there any public support programmes available?
  • How much revenue and profit do you need at minimum in order to finance all your costs, including your personal expenses?
  • What insurance policies do I need: for the company and for myself?
  • How much are my operational costs?
  • How much revenue do I expect and which profit will result out of that (sales and profitability forecasts)?
  • How does my balance of income and expenditure develop (liquidity plan)?

Internal Links

‎Formalities and legal structure4th floor

These points need to be in your business plan:

  • Does the field of activity I am doing business in belong to the category „business people“ (Gewerbetreibender) or will I be a member of the liberal professions (Freie Berufe)?
  • Do I need a permit or licence or need to pass a certain skill test?
  • Which legal structure fits with your plans and your company?
  • Is it advisable to get property rights registered (i.e. trademarks)?

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‎Launch5th floor

These points need to be in your business plan:

  • Where do I need to register my business?
  • How do I apply for a tax number from the tax office?
  • Whom do I need to inform?
  • How can I insure myself personally and my company?
  • Where do I get hold of advice and information?

Internal Links

‎Growth6th floor

These points need to be in your business plan:

  • Do I need additional human resources?
  • Do I need other venues?
  • Does my organisational structure still fit or do I need to change anything concerning set-up, workflow and processes?
  • How do I finance my growth?

Internal Links

External Links