Business Concept, Market potential & Strategy2nd floor
These points need to be in your business plan:
- What is my business idea?
- What is special about my business idea and my product/service?
- Who and where are your customers?
- What benefit does your product/service offer potential customers?
- What do you know about market conditions?
- What marketing strategy do you pursue and why? (concerning product, price, distribution, advertising and communication)
- What about the competitive situation?
- Where do you offer your product and why did you opt for this location?
- What are the opportunities and threats of my business start-up?
- Which legal and organisational structure have you opted for and why?